EVANGELISTA DE FREITAS, Aila; RAFAEL, Diego Nogueira. Sensory Marketing Strategies Applied by O’boticário Stores: An Ethnographic Approach. Retail Management Review, São Paulo (SP), v. 5, p. e67, 2025. DOI: 10.53946/rmrreview.v5iRMR.67. Disponível em: https://alumnijournals.org/rmr/article/view/1502. Acesso em: 29 oct. 2026.