GUERRA, Alberto; FOUTO, Nuno. Systematic literature review of the black friday promotional strategy. Retail Management Review, São Paulo (SP), v. 4, n. 1, p. e26, 2023. DOI: 10.53946/rmrreview.v4i1.26. Disponível em: https://alumnijournals.org/rmr/article/view/1506. Acesso em: 29 oct. 2026.