Vol. 4 No. 1 (2024): Fluxo contínuo (JAN/DEZ)

Artigos de revisão

Alberto Guerra, Nuno Fouto (Author)

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Systematic literature review of the black friday promotional strategy

https://doi.org/10.53946/rmrreview.v4i1.26

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DOI: https://doi.org/10.53946/rmrreview.v4i1.26

Lucas Santiago, Mauro Vivaldini (Author)

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Omnichannel: What has been studied in small and medium-sized enterprises?

https://doi.org/10.53946/rmrreview.v4i1.42

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DOI: https://doi.org/10.53946/rmrreview.v4i1.42

Varejo online

Eduardo Mesquita de Sousa, Eliane Herrero Lopes, Marcela Gonzalez (Author)

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M-commerce em mercados emergentes: o efeito da qualidade na lealdade dos consumidores

https://doi.org/10.53946/rmrreview.v4i1.45

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DOI: https://doi.org/10.53946/rmrreview.v4i1.45

Tecnologia da informação e gestão da inovação no varejo

Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Marina Pereira Mota da Silva, Rafael Cavalcanti de Jesus, Pedro Senna (Author)

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A red-black sea draining into a blue ocean: an analysis of the clube de regatas do flamego from the perspective of the blue ocean strategy

https://doi.org/10.53946/rmr.v4i1.30

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DOI: https://doi.org/10.53946/rmr.v4i1.30

Visual merchandising e gerenciamento de categorias

Paulo Henrique Pinho de Oliveira, Fernanda Costa Lasmar Duarte (Author)

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The efficiency of merchandising at the point of sale

https://doi.org/10.53946/rmrreview.v4i1.40

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DOI: https://doi.org/10.53946/rmrreview.v4i1.40

Comportamento do consumidor no cenário varejista

Marilia Batista, André de Souza-Leão, Taynãh Andrade, Bianca Silva (Author)

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Authorship and memetization: a reflection on paratextualization of media products

https://doi.org/10.53946/rmrreview.v4i1.37

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DOI: https://doi.org/10.53946/rmrreview.v4i1.37

Flávio Bizarrias, Cintia Rosa dos Santos, Marlette Cassia Oliveira Ferreira, Jussara da Silva Teixeira Cucato, Jussara Goulart da Silva (Author)

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Perception of quality and familiarity in the retail service environment, and its impact on patronage intention

https://doi.org/10.53946/rmrreview.v4i1.44

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DOI: https://doi.org/10.53946/rmrreview.v4i1.44

Thiago de Andrade Guedes, Marcelo Moll Brandão, Celio Roberto de Oliveira Filho, Arthur França Sarcinelli (Author)

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How the region's image and the customer's shopping experience influence the patronage intention in the high street retail agglomeration scenario

https://doi.org/10.53946/rmrreview.v4i1.48

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DOI: https://doi.org/10.53946/rmrreview.v4i1.48

Manoela Fernandes Feijó, Filipe Campelo Xavier da Costa (Author)

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Phygital retailing: a consumer study from the perspective of attitude components

https://doi.org/10.53946/rmr.v4i1.27

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DOI: https://doi.org/10.53946/rmr.v4i1.27

Alex Lisboa Araujo Carregosa, Renata Céli Moreira da Silva Paula Paula (Author)

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Lgbtqiap+ consumer behavior: an exploratory study

https://doi.org/10.53946/rmrreview.v4i1.54

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DOI: https://doi.org/10.53946/rmrreview.v4i1.54

Gestão estratégica de varejo

Valéria Luisa Abreu de Araujo, Maurício Gerbaudo Morgado (Author)

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How customer satisfaction influences the frequency of purchases and experimentation on other sales channels in a retailer in brazil

https://doi.org/10.53946/rmr.v4i1.34

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DOI: https://doi.org/10.53946/rmr.v4i1.34

Patrícia Figueiredo do Prado, Marcos Roberto Luppe, Leonardo Butezloff de Oliveira Leite (Author)

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Assaí’s exponential growth – from a business unit to spin-off

https://doi.org/10.53946/rmr.v4i1.31

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DOI: https://doi.org/10.53946/rmr.v4i1.31

Multicanalidade e Omnichannel

Paulo Sérgio Cesar de Madureira, Edson Crescitelli, Marcos R. Luppe (Author)

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The digital transformation journey of santa lolla: in & out marketplace

https://doi.org/10.53946/rmrreview.v4i1.47

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DOI: https://doi.org/10.53946/rmrreview.v4i1.47

CRM e retenção de clientes

Thiago de Luca Sant'ana Ribeiro, Gustavo Silva Gonçalves, Anderson Antônio de Lima, Marcos Antonio Maia Lavio de Oliveira (Author)

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Social media in attracting students in higher education: the missing incentive

https://doi.org/10.53946/rmrreview.v4i1.51

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DOI: https://doi.org/10.53946/rmrreview.v4i1.51

Breno Carvalhal, Luciana Florêncio De Almeida, Bruno Henrique De Araujo (Author)

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Students and higher education institutions relationship: emotional commitment, loyalty and love brand

https://doi.org/10.53946/rmr.v4i1.28

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DOI: https://doi.org/10.53946/rmr.v4i1.28