What matters more, public integrity or private integrity? Perceptions about corruption in political candidates in Brazil and Mexico

Authors

DOI:

https://doi.org/10.37497/CorruptionReview.7.2025.93

Keywords:

Perception of corruption, Morality, Public Integrity, Political behavior, Political culture

Abstract

Purpose: This article examines how different moral value systems shape electoral preferences and perceptions of corruption regarding political candidates in Brazil and Mexico. It distinguishes between personal moral values related to the private sphere and social moral values associated with the public and institutional sphere, seeking to identify which dimension carries greater weight in leadership evaluation.

Method: A mixed-methods approach is employed. The quantitative stage relies on longitudinal data from the World Values Survey between 1981 and 2019, using factor analysis and the construction of a moral evaluation index. The qualitative stage consists of comparative focus groups conducted in both countries, structured according to the tripartite model of attitudes, encompassing cognitive, affective, and behavioral dimensions.

Findings: The findings show that Brazilians place greater emphasis on public integrity, displaying lower tolerance for corruption in political office even at the expense of perceived effectiveness. Mexicans, by contrast, adopt a more pragmatic stance, valuing both public and private morality and showing greater tolerance toward corruption when candidates are seen as competent. In both contexts, a gap emerges between declared moral values and actual electoral choices, largely mediated by emotional and situational factors.

Originality and Value: The study advances the literature by demonstrating the fluid and context-dependent nature of moral attitudes and their implications for political accountability and democratic decision-making.

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Author Biography

José Daniel Sousa Oliva, Universidade Federal do Rio Grande do Sul

Ph.D. in Political Science from the Federal University of Rio Grande do Sul (UFRGS), Brazil; a Master’s degree in Management and Public Policy from the University of Chile; and a Bachelor’s degree in Communication Sciences and Techniques from the University of Xalapa, Mexico. He has served as Head of the Department of Research and Graduate Studies at El Colegio de Veracruz, as a state government evaluator, and as a consultant in the design and assessment of local development plans in Mexico.

Dr. Sousa has worked as an Associate Researcher at the Public Systems Center of the University of Chile and at Fundación Chile XXI, focusing on public policy, transparency, and data protection. He has participated in research on the quality of democracy in Chile and Latin America, collaborating with the Latin American Network of Democracy Quality Researchers and the CONAHCYT Thematic Network on Democracy Studies in Mexico.

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Published

2025-08-20

How to Cite

Sousa Oliva, J. D. (2025). What matters more, public integrity or private integrity? Perceptions about corruption in political candidates in Brazil and Mexico. Journal of Law and Corruption Review, 7, e093. https://doi.org/10.37497/CorruptionReview.7.2025.93