A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public
Vol. 2 No. 2 (2012), Special issue
Vol. 2 No. 2 (2012)

A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public

Special issue
https://doi.org/10.24883/IberoamericanIC.v2i2.47
Published 2012-09-15
  • John J. J. McGonagle
  • Carolyn M. Vella
John J. J. McGonagle
Carolyn M. Vella

How to Cite

McGonagle, J. J. J., & Vella, C. M. (2012). A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public. Journal of Sustainable Competitive Intelligence , 2(2). https://doi.org/10.24883/IberoamericanIC.v2i2.47
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Abstract

A case for competitive intelligence: 90% of the information a company needs to understand its market and competitors and to make key decisions is already public. ... The use of public sources to develop data (raw facts) on competition, ...

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Publication: Name: Information Management Journal Publisher: Association of Records Managers & Administrators (ARMA)
Audience: Trade
Format: Magazine/Journal 
Subject: Business; Computers and office automation industries;Library and information science
Copyright: COPYRIGHT 2002 Association of Records Managers & Administrators (ARMA)
ISSN: 1535-2897
Issue:
Date: July-August, 2002
Source Volume: 36

https://doi.org/10.24883/IberoamericanIC.v2i2.47

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