Vol. 3 No. 1 (2023): Fluxo contínuo (JAN/DEZ)

Artigos de revisão

Cláudia Buhamra, Helga Gisele Fontenele, Mácia Zabdiele Moreira, Luiz Carlos Murakami (Author)

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Sustainable solution for an unsustainable form of commerce: a study in the fashion center fortaleza

https://doi.org/10.53946/rmr.v3i1.24

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.24

Simoni Fernanda Rohden, Jéssica Rode (Author)

e22

The impact of consumption experience on perception and in the behavior of digital bank customers

https://doi.org/10.53946/rmr.v3i1.22

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.22

Varejo online

Ana Julia Buttner, Alanis Camargo Redondo, Raissa Jaciara Portela, Vanessa Mitie Nagano (Author)

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Fala que eu te escuto: o engajamento dos clientes nas redes sociais e a decisão de compra online

https://doi.org/10.53946/rmr.v3i1.25

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.25

Tecnologia da informação e gestão da inovação no varejo

Diogo Gabriel Teixeira de Gouvêa, Renan da Silva Machado, Gabriel Biscaia, Marina Pereira Mota da Silva, Pedro Senna Vieira (Author)

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New technologies and the bottom of the pyramid: a case study in the construction sector

https://doi.org/10.53946/rmr.v3i1.29

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.29

Comunicação e gestão de promoções

Regina de Camargo Barros, Durval Lucas Júnior (Author)

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Philip mead, um hidromel que não é apenas para homens

https://doi.org/10.53946/rmr.v3i1.12

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.12

Comportamento do consumidor no cenário varejista

Webert Jannsen Pires De Santana, Severino Domingos da Silva Júnior , Adriana de Fatima Valente Bastos, Madiã Marcela Fernandes Vasconcelos (Author)

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The role of hope and attitude in luxury counterfeit purchase intention

https://doi.org/10.53946/rmr.v3i1.18

PDF

DOI: https://doi.org/10.53946/rmr.v3i1.18

Joanna Carolo Senandes, Iria Margarida Garaffa (Author)

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Moda e sustentabilidade: decisão de compra dos consumidores de uma marca de sapatos artesanais, louloux

https://doi.org/10.53946/rmr.v3i1.20

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.20

Genésio Renovato da Silva Neto, Norberto Almeida de Andrade, Giuliano Carlo Rainatto (Author)

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Changing the way of doing retail

https://doi.org/10.53946/rmr.v3i1.19

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.19

Carolina Helena Medeiros Alves de Oliveira, Liana Holanda Nepomuceno Nobre, Fábio Chaves Nobre (Author)

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Effects of impulse purchases and personal indebtedness on financial stress

https://doi.org/10.53946/rmr.v3i1.21

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.21

Lucas de Vasconcelos Teixeira, Leandro Leonardo Batista, Nuno Manoel Martins Dias Fouto (Author)

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Are specific attributes of specialty coffees important for those who consume the beverage? A study of attention and attitudes

https://doi.org/10.53946/rmr.v3i1.23

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.23

Visão do executivo

Alexandre Schalch Leal (Author)

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Dificuldades no uso de novas tecnologia no varejo alimentar

https://doi.org/10.53946/rmr.v3i1.39

PDF (Português (Brasil))

DOI: https://doi.org/10.53946/rmr.v3i1.39