Palavras-chave
Sustentabilidade Institucional
Governança digital
Consumo responsável
Plataformas colaborativas
Como Citar
Resumo
Objetivo: Examinar como plataformas colaborativas contribuem para a gestão sustentável de recursos, analisando impactos ambientais, sociais e de governança em quatro setores representativos no Brasil.
Método: Adota-se abordagem mista sequencial, iniciada com uma revisão sistemática de 26 artigos de journals internacionais Q1/Q2 publicados em 2024, seguida de estudos de caso em plataformas selecionadas (Airbnb, BlaBlaCar, Ecofood e OLX). Os dados qualitativos são examinados por análise de conteúdo temática com apoio do NVivo, enquanto os dados quantitativos são analisados por estatística descritiva e correlações no SPSS.
Resultados: Os resultados evidenciam contribuições substantivas para a sustentabilidade: redução estimada de 1,6 milhão de toneladas de CO₂ pelo BlaBlaCar, diminuição de 82% no desperdício alimentar pelo Ecofood e ampliação de 57% da vida útil dos bens na OLX. A literatura recente corrobora que confiança digital, transparência e governança adequada são condições críticas para a sustentabilidade das plataformas. Persistem, contudo, fragmentação regulatória, insegurança jurídica e exclusão digital, que limitam a escalabilidade e a distribuição equitativa dos benefícios.
Relevância e contribuições: O estudo contribui para a literatura de gestão sustentável institucional ao demonstrar empiricamente como arranjos de governança e infraestrutura digital condicionam a efetividade da economia compartilhada como estratégia de sustentabilidade.
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