Economia Compartilhada Como Estratégia De Sustentabilidade Institucional: Evidências Do Contexto Brasileiro

Autores

  • Márcio Rodrigues Rocha Universidade Federal do Rio Grande (FURG), Rio Grande do Sul https://orcid.org/0009-0005-1057-5427
  • Domingos Xavier Anibal Universidade Federal do Rio Grande (FURG), Rio Grande do Sul
  • Ilda Conceição da costa Venácio Mabue Universidade Federal do Rio Grande (FURG), Rio Grande do Sul
  • Alexandre Borba da Silveira Universidade Federal do Rio Grande (FURG), Rio Grande do Sul https://orcid.org/0000-0002-5620-2125

DOI:

https://doi.org/10.37497/jsim.v13.id185.2026

Palavras-chave:

Economia compartilhada, Sustentabilidade Institucional, Governança digital, Consumo responsável, Plataformas colaborativas

Resumo

Objetivo: Examinar como plataformas colaborativas contribuem para a gestão sustentável de recursos, analisando impactos ambientais, sociais e de governança em quatro setores representativos no Brasil.

Método: Adota-se abordagem mista sequencial, iniciada com uma revisão sistemática de 26 artigos de journals internacionais Q1/Q2 publicados em 2024, seguida de estudos de caso em plataformas selecionadas (Airbnb, BlaBlaCar, Ecofood e OLX). Os dados qualitativos são examinados por análise de conteúdo temática com apoio do NVivo, enquanto os dados quantitativos são analisados por estatística descritiva e correlações no SPSS. 

Resultados: Os resultados evidenciam contribuições substantivas para a sustentabilidade: redução estimada de 1,6 milhão de toneladas de CO₂ pelo BlaBlaCar, diminuição de 82% no desperdício alimentar pelo Ecofood e ampliação de 57% da vida útil dos bens na OLX. A literatura recente corrobora que confiança digital, transparência e governança adequada são condições críticas para a sustentabilidade das plataformas. Persistem, contudo, fragmentação regulatória, insegurança jurídica e exclusão digital, que limitam a escalabilidade e a distribuição equitativa dos benefícios. 

Relevância e contribuições: O estudo contribui para a literatura de gestão sustentável institucional ao demonstrar empiricamente como arranjos de governança e infraestrutura digital condicionam a efetividade da economia compartilhada como estratégia de sustentabilidade.

Biografia do Autor

Márcio Rodrigues Rocha, Universidade Federal do Rio Grande (FURG), Rio Grande do Sul

Master’s student in Administration, with a concentration in Organizational Management, in the Graduate Program in Administration (PPGA) at the Federal University of Rio Grande (FURG), Brazil (2024). Holds an MBA in the New Public Procurement Law (Law No. 14,133/2021) and specializations in Auditing, Higher Education Teaching, Human Resource Management, Administrative Law, and Applied Human and Social Sciences and the World of Work.

He holds degrees as a Technologist in Human Resources, Technologist in Managerial Processes, and a Bachelor’s degree in Administration. He works as a state public servant in Rio Grande do Sul, with experience in administrative and financial management in the education sector. His research interests include sustainability, governance, public policies, organizational management, and energy transition.

Domingos Xavier Anibal, Universidade Federal do Rio Grande (FURG), Rio Grande do Sul

Mestrando em Administração no Programa de Pós-Graduação em Administração (PPGA) da Universidade Federal do Rio Grande (FURG), Brasil (2025). Possui graduação em Contabilidade e Auditoria pelo Instituto Superior Mutasa (ISMU), Moçambique (2024), com pesquisa intitulada “Perfil do sector de compras em empresas da cidade de Manica”. Seus interesses acadêmicos de pesquisa incluem marketing digital, turismo sustentável, comportamento do consumidor em ambientes digitais, estratégias digitais para a promoção de destinos turísticos e o uso de plataformas digitais no desenvolvimento do turismo sustentável.

Ilda Conceição da costa Venácio Mabue, Universidade Federal do Rio Grande (FURG), Rio Grande do Sul

Mestranda em administração no programa de pós-graduação em administração (PPGA) na Universidade Federal do Rio Grande do Sul (FURG), Brasil (2025), possui graduação em Administração e Gestão hospitalar pela Universidade Zambeze, Moçambique (2021) com pesquisa intitulada “Análises da Gestão de Estoques de Alimentos no Armazém do Hospital Provincial de Tete”. 

Alexandre Borba da Silveira, Universidade Federal do Rio Grande (FURG), Rio Grande do Sul

Bolsista de pós-doutorado na Unisinos (2026); possui pós-doutorado em Estratégia pela UFPR (2024) e doutorado em Administração de Empresas pela Unisinos, Brasil (2020). Foi professor visitante no Programa de Pós-Graduação em Administração da FURG (2025) e pesquisador visitante na Southern Denmark University (2019). Atualmente, é professor de Marketing Digital, Marketing, Empreendedorismo e Estratégia no IFRS, na UNISINOS e na UNILASALLE. Seus interesses de pesquisa atuais incluem marketing digital, inovação em marketing, arranjos de marketing, comportamento do consumidor e coopetição, com foco no consumo digital e em plataformas digitais, por meio de métodos de pesquisa qualitativa, como entrevistas, etnografia e netnografia.

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Publicado

2026-03-19

Como Citar

Rodrigues Rocha, M., Anibal, D. X. ., Mabue, I. C. da costa V., & Silveira, A. B. da . (2026). Economia Compartilhada Como Estratégia De Sustentabilidade Institucional: Evidências Do Contexto Brasileiro. RGC - Revista De Governança Corporativa, 13, e0185. https://doi.org/10.37497/jsim.v13.id185.2026

Edição

v. 13 (2026): January - December (in progress)

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