De Sistemas de Incentivos Híbridos à Inteligência Competitiva: Como Tecnologias-Chave Viabilizam a Gestão da Inovação em Equipes Multigeracionais
DOI:
https://doi.org/10.37497/eagleSustainable.v16i.613Palavras-chave:
Capacidade de inteligência competitiva, Sistemas híbridos de incentivos, Tecnologias digitais, Gestão da inovação, Diversidade geracional, ChinaResumo
Objetivo: Este estudo analisa como sistemas híbridos de incentivos e tecnologias digitais fortalecem a capacidade de inteligência competitiva e como essa capacidade impulsiona a gestão da inovação em equipes multigeracionais em organizações intensivas em tecnologia.
Metodologia/abordagem: Foi realizado um survey quantitativo com 387 colaboradores de empresas chinesas intensivas em tecnologia. Utilizou-se Modelagem de Equações Estruturais (SEM) para testar relações diretas, mediações e moderações entre incentivos híbridos, tecnologias digitais, inteligência competitiva, resultados de inovação e diversidade geracional.
Originalidade/Relevância: O artigo reposiciona a inteligência competitiva como capability estratégica central, superando abordagens centradas apenas em tecnologia ou gestão de pessoas e evidenciando seu papel na transformação de insumos organizacionais em desempenho inovador.
Principais achados: Os sistemas híbridos de incentivos impactam positivamente a inovação, com mediação parcial das tecnologias digitais. A inteligência competitiva apresenta o efeito direto mais forte sobre os resultados inovadores. A diversidade geracional intensifica a relação entre incentivos e inovação.
Contribuições teóricas/metodológicas: O estudo integra incentivos, transformação digital e inteligência competitiva em um framework único, demonstrando a CI como mecanismo decisório baseado em informação. Metodologicamente, oferece evidências empíricas em contexto multigeracional, contribuindo para a literatura sobre inovação orientada por inteligência.
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