Resumo
Objetivo: Este estudo examina como a Inteligência Competitiva está associada à identidade social na educação profissional superior durante o processo de reforma educacional em Yunnan, China. O estudo aborda o uso limitado de medidas diretas de Inteligência Competitiva nas pesquisas educacionais e a escassez de evidências sobre como a inteligência institucional se torna relevante para a formação da identidade.
Metodologia/Abordagem: Foi adotado um desenho de métodos mistos sequencial explicativo, utilizando 387 questionários válidos respondidos por estudantes de cinco instituições de educação profissional superior, 30 questionários de educadores, 50 avaliações de empregadores e 19 entrevistas em profundidade com educadores e empregadores. A capacidade de Inteligência Competitiva foi operacionalizada por meio de um Índice de Capacidade de Inteligência Competitiva (CICI) formativo, composto por seis itens que abrangem inteligência de políticas públicas e inteligência responsiva ao mercado. A identidade social contemplou autoaceitação, sentimento de pertencimento e valor social percebido. Foram integradas análises de regressão, moderação, ANOVA e análise temática.
Originalidade/Relevância: O estudo aborda o uso limitado de medidas diretas de Inteligência Competitiva nas pesquisas educacionais e a ausência de evidências suficientes sobre como a inteligência institucional se torna relevante para a identidade. As instituições de educação profissional devem integrar a interpretação de políticas, a inteligência proveniente dos empregadores, a revisão curricular, a aprendizagem prática e o monitoramento do estigma em um único ciclo de inteligência com responsabilidades claramente definidas.
Principais Resultados: A média do CICI foi de 3,02 em uma escala de cinco pontos. A inteligência de políticas públicas (β = 0,33; p < 0,01) e a inteligência responsiva ao mercado (β = 0,31; p < 0,01) apresentaram associação positiva com a identidade social, enquanto o viés cultural apresentou associação negativa com a identidade (β = −0,27; p < 0,01). O viés cultural enfraqueceu tanto a relação entre inteligência de políticas públicas e identidade social (β = −0,18; p < 0,05) quanto a relação entre inteligência responsiva ao mercado e identidade social (β = −0,16; p < 0,05). As entrevistas atribuíram esses padrões à conversão desigual de recursos, à comunicação deficiente das políticas, à defasagem curricular, à limitada troca de conhecimentos entre instituições de ensino e empresas e ao viés de recrutamento baseado em credenciais.
Contribuições Teóricas/Metodológicas: O estudo propõe uma operacionalização formativa da capacidade de Inteligência Competitiva específica para o contexto educacional e demonstra que a inteligência se torna relevante para a identidade por meio de respostas institucionais visíveis.
Referências
Allen, K.-A., Kern, M. L., Rozek, C. S., McInerney, D. M., & Slavich, G. M. (2021). Belonging: A review of conceptual issues, an integrative framework, and directions for future research. Australian Journal of Psychology, 73(1), 87–102. https://doi.org/10.1080/00049530.2021.1883409
Bourdieu, P. (1986). The forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–258). Greenwood Press.
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. SAGE.
Creswell, J. W., & Plano Clark, V. L. (2018). Designing and conducting mixed methods research (3rd ed.). SAGE.
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
General Office of the People’s Government of Yunnan Province. (2024, March 19). Yunnan Province vocational education quality and efficiency improvement implementation plan (Yunzheng Banfa [2024] No. 22). https://ynrb-wap.yndaily.com/news_details.html?id=1331079
General Offices of the CPC Central Committee & State Council. (2021, October 12). Opinions on promoting the high-quality development of modern vocational education. https://chinajob.mohrss.gov.cn/c/2021-10-14/326781.shtml
Guo, D., & Wang, A. (2020). Is vocational education a good alternative to low-performing students in China? International Journal of Educational Development, 75, 102187. https://doi.org/10.1016/j.ijedudev.2020.102187
Hassani, A., & Mosconi, E. (2022). Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs. Technological Forecasting and Social Change, 175, 121416. https://doi.org/10.1016/j.techfore.2021.121416
Hayes, A. F. (2022). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (3rd ed.). Guilford Press.
Huang, X., Cao, J., Zhao, G., Long, Z., Han, G., & Cai, X. (2022). The employability and career development of finance and trade college graduates. Frontiers in Psychology, 12, 719336. https://doi.org/10.3389/fpsyg.2021.719336
Jiang, L., Chen, Z., & Lei, C. (2023). Current college graduates’ employability factors based on university graduates in Shaanxi Province, China. Frontiers in Psychology, 13, 1042243. https://doi.org/10.3389/fpsyg.2022.1042243
Liu, S., & Hardy, I. (2023). Understanding Chinese national vocational education reform: A critical policy analysis. Journal of Vocational Education & Training, 75(5), 1055–1077. https://doi.org/10.1080/13636820.2021.1998195
Liu, Z. (2025). China’s higher vocational education and training (HVET) graduates’ soft-skill gap: Individual aspirations and structural constraints. Research in Post-Compulsory Education, 30(4), 698–722. https://doi.org/10.1080/13596748.2025.2550847
Lutz, C. J., & Bodendorf, F. (2020). Analysing industry stakeholders using open-source competitive intelligence: A case study in the automotive supply industry. Journal of Enterprise Information Management, 33(3), 579–599. https://doi.org/10.1108/JEIM-08-2019-0234
Madureira, L., Popovič, A., & Castelli, M. (2023). Competitive intelligence maturity models: Systematic review, unified model, and implementation frameworks. Journal of Intelligence Studies in Business, 13(1), 6–29. https://doi.org/10.37380/jisib.v13i1.988
Markovich, A., Efrat, K., Raban, D. R., & Souchon, A. L. (2019). Competitive intelligence embeddedness: Drivers and performance consequences. European Management Journal, 37(6), 708–718. https://doi.org/10.1016/j.emj.2019.04.003
Maungwa, T., & Laughton, P. (2023). The use of theories in competitive intelligence: A systematic literature review. Journal of Intelligence Studies in Business, 13(2), 43–60. https://doi.org/10.37380/jisib.v13i2.1083
Mgweba, C., Rawjee, V. P., & Naidoo, P. (2024). The use of competitive intelligence as a strategic tool for student recruitment in public universities. International Journal of Business Ecosystem & Strategy, 6(3), 196–203. https://doi.org/10.36096/ijbes.v6i3.523
OECD. (2023). Education at a glance 2023: OECD indicators. OECD Publishing. https://doi.org/10.1787/e13bef63-en
Olszak, C. M., Bartuś, K., & Sączewska-Piotrowska, A. (2023). Competitive intelligence as a lever of added value. Procedia Computer Science, 225, 1796–1805. https://doi.org/10.1016/j.procs.2023.10.169
Oraee, N. (2023). Identifying the information behavior in competitive intelligence process: A paradigm model for medical sciences universities. Aslib Journal of Information Management, 75(4), 708–729. https://doi.org/10.1108/AJIM-05-2021-0147
Qian, Y., Ling, H., Meng, X., Jiang, Y., Chai, Y., & Liu, Y. (2024). Voice of the professional: Acquiring competitive intelligence from large-scale professional generated contents. Journal of Business Research, 180, 114719. https://doi.org/10.1016/j.jbusres.2024.114719
Ranjan, J., & Foropon, C. (2021). Big data analytics in building the competitive intelligence of organizations. International Journal of Information Management, 56, 102231. https://doi.org/10.1016/j.ijinfomgt.2020.102231
Sadeghiani, A., Shokouhyar, S., & Ahmadi, S. (2022). How digital startups use competitive intelligence to pivot. Digital Business, 2(2), 100034. https://doi.org/10.1016/j.digbus.2022.100034
Standing Committee of the National People’s Congress. (2022, April 20). Vocational Education Law of the People’s Republic of China (2022 revision). https://www.moe.gov.cn/jyb_sjzl/sjzl_zcfg/zcfg_jyfl/202204/t20220421_620064.html
State Council of the People’s Republic of China. (2019). National vocational education reform implementation plan (Guofa [2019] No. 4). https://www.moe.gov.cn/jyb_xxgk/moe_1777/moe_1778/201904/t20190404_376701.html
Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of intergroup relations (pp. 33–47). Brooks/Cole.
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350. https://doi.org/10.1002/smj.640
Trent, J., & Liu, X. (2024). A ‘useful’ vocational education English language teacher by any other name: Short stories of teacher identity construction and reconstruction in vocational education in China. Journal of Vocational Education & Training, 76(5), 1205–1223. https://doi.org/10.1080/13636820.2023.2169840
UNESCO-UNEVOC. (n.d.). Dynamic TVET country profile: China. Retrieved July 27, 2026, from https://connect.unevoc.unesco.org/home/Dynamic%2BTVET%2BCountry%2BProfiles/country%3DCHN
Wang, G., Zhang, X., & Xu, R. (2023). Does vocational education matter in rural China? A comparison of the effects of upper-secondary vocational and academic education: Evidence from the CLDS survey. Education Sciences, 13(3), 258. https://doi.org/10.3390/educsci13030258
Wang, X., Leng, J., Cong, X., & Fan, Z. (2022). Development of junior high school students to secondary vocational students stigma scale. Psychology Research and Behavior Management, 15, 2957–2970. https://doi.org/10.2147/PRBM.S381069
Wu, Q., Yan, D., & Umair, M. (2023). Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs. Economic Analysis and Policy, 77, 1103–1114. https://doi.org/10.1016/j.eap.2022.11.024
Zhang, Y., Zhang, Y., Xiong, X., Liu, J., & Zhai, R. (2022). An empirical study on the improvement of college students’ employability based on university factors. Frontiers in Psychology, 13, 793492. https://doi.org/10.3389/fpsyg.2022.793492
