Palavras-chave
Feiras comerciais B2B
Decisões de participação
Distância cultural
Aprendizagem organizacional
China
Como Citar
Resumo
Objetivo: Este estudo desenvolve um framework integrativo que explica como a Capacidade de Inteligência Competitiva Sustentável pode apoiar as decisões de participação em feiras comerciais B2B em contextos de incerteza intercultural.
Metodologia/Abordagem: Uma síntese estruturada e intencional da literatura revisada por pares conecta Inteligência Competitiva, qualidade da informação, reconhecimento de oportunidades, valor estratégico percebido, aprendizagem organizacional, distância cultural e decisões de participação. Indicadores agregados do World Bank Enterprise Surveys China 2024 (WBES) são examinados separadamente como evidências contextuais descritivas.
Originalidade/Relevância: O estudo conceitua a inteligência como uma capacidade organizacional renovável, sustentada por meio da governança, do feedback pós-decisão, da aprendizagem acumulada e da adaptação, em vez de tratá-la como uma atividade pontual de coleta de informações.
Principais Resultados: A síntese indica que a inteligência pode influenciar indiretamente a participação por meio da qualidade da informação, do reconhecimento de oportunidades, da redução da incerteza e do valor estratégico percebido. Os indicadores do WBES não mensuram os construtos centrais nem testam suas relações; nenhuma relação estatística entre inteligência e participação é estimada.
Contribuições Teóricas/Metodológicas: Ciclos repetidos de inteligência–ação–feedback são propostos como fundamentos para a calibração das decisões, aprendizagem organizacional, resiliência estratégica e, potencialmente, vantagem competitiva sustentável. O artigo também especifica as medidas diretas necessárias para futuros testes empíricos no nível empresa–evento.
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