Palavras-chave
Monitoramento Ambiental
Suporte à Decisão Estratégica
Software Financeiro
Vantagem Competitiva Sustentável
Capacidades Dinâmicas
Análise Financeira
Como Citar
Resumo
Objetivo: Analisar como a Inteligência Competitiva (CI) pode ser operacionalizada em softwares financeiros para apoiar o monitoramento ambiental, a identificação de sinais estratégicos e a tomada de decisão sustentável em ambientes de elevada volatilidade.
Metodologia/abordagem: Adotou-se uma abordagem quantitativa e orientada ao design, utilizando o OpenFinData, composto por 1.500 registros distribuídos em 19 tarefas financeiras. As tarefas foram mapeadas em 12 dimensões de CI. A análise combinou pré-processamento de dados, TF-IDF, redução de dimensionalidade, clustering e indicadores exploratórios de densidade informacional, responsividade e alinhamento estratégico.
Originalidade/Relevância: O estudo integra Competitive Intelligence, Financial Analytics e Dynamic Capabilities, posicionando softwares financeiros como infraestrutura habilitadora de processos de inteligência organizacional e distinguindo capacidade computacional de capacidade organizacional de CI.
Principais resultados: Os resultados identificam diferentes níveis de cobertura e alinhamento entre as cargas analíticas e as dimensões de CI, com maior concentração em inteligência de investimento, risco e compliance. A estrutura das cargas analíticas apresenta potencial para apoiar o organizational sensing e o suporte à decisão, sem representar, contudo, uma medida direta de maturidade organizacional em CI.
Contribuições teóricas/metodológicas: O estudo amplia a interface entre CI, Environmental Scanning, Financial Analytics e Dynamic Capabilities e propõe um procedimento reproduzível para mapear demandas analíticas em dimensões de CI e avaliar seu alinhamento estratégico.
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